Seyna creates a ‘Client Performance’ division and recruits Charlotte Huther to head it up.
With its new ‘Client Performance’ department, Seyna's client brokers have full control over the profitability of their portfolios. Made up of 8 people, this service relies on Seyna technology to support brokers in the collection and analysis of their data, the optimisation of their insurance products and their compliance. To head up this new division, Seyna has strengthened its leadership with the recruitment of Charlotte Huther.
Paris, 04 February 2025
The new ‘Client Performance’ division is strategic for Seyna in order to enable brokers to proactively improve the performance of their insurance products and develop their turnover. It brings together data, actuarial and auditing experts. Charlotte Huther, with experience at Mazars, Wakam and WTW, brings her technical expertise and leadership to make this division a success at Seyna.
A new strategic department for Seyna
This new department is strategic for Seyna. It will allow brokers to improve their revenues on each of their portfolios, while improving Seyna's efficiency as an insurer.
Seyna's new Client Performance division focuses on three major areas:
- Data management: implementation of analysis and results monitoring tools, with full responsibility for data integration for brokers.
- Actuarial expertise: iterating and proactively improving insurance products to enhance portfolio profitability.
- Audit and compliance: supporting brokers in adopting best management practices and complying with regulatory obligations (LCB-FT, DORA, etc.).
‘Seyna's ambition is to set a new service standard for brokers as an insurer. Seyna brings greater efficiency to brokers in the face of three major challenges: exploiting data, developing turnover and profitability, and finally maintaining the compliance of their operations,’ explains Stephen Leguillon, CEO of Seyna. ‘We have recruited Charlotte Huther to the position of Client Performance Director. Her mission and that of her team will be to build this new category of service, entirely dedicated to the success of our broker customers. We are delighted to have her on the team.’
Charlotte Huther is also joining Seyna's Executive Team. As acertified actuary with the "Institut des Actuaires", she has held strategic positions with major players in the market. Prior to joining Seyna, Charlotte was Head of Actuarial France at Willis Towers Watson, where she assisted P&C brokerage clients in managing and quantifying insurable risks. She also worked as Team Lead Profitability at Wakam and Manager at Mazars Actuarial, developing in-depth expertise in non-life insurance, reinsurance and Solvency 2.
Automated integration of slips for more detailed performance analysis
At the heart of the Customer Performance team's value proposition is data management.
Seyna's data infrastructure supports the complete integration and transformation of slips. Brokers simply send their slips in the format of their choice. Integration is automatic and instantly alerts brokers to any errors, allowing them to react quickly.
Proactive improvement of the insurance product thanks to actuarial technology
Seyna has developed its own technology to enable its actuaries to be alerted to claims experience in real time, down to the smallest guarantee. This technology enables a new level of proactivity in programme management.
‘I have often found in the past that it is difficult to proactively improve insurance programmes. The timescales for analysing performance, providing feedback to the broker and adjusting rates or cover can be extremely long. But the broker's pace is the same as the policyholder's. We want to make this process much faster. It's Seyna's ambition to offer increasingly efficient services to brokers that made me join the team,’ shares Charlotte Huther.
Tailor-made support to ensure programme compliance
Audit is an essential pillar to support brokers in the adoption of good management practices, regulatory compliance and the fight against fraud. Seyna facilitates the adjustment to new requirements such as AML/CFT and DORA, thus guaranteeing the sustainability of programmes.
‘As an insurer, we have a duty to check our customers' compliance. But the challenge is to do this with as little effort as possible on the part of the broker. In this way, they can focus on their commercial activity rather than on monitoring compliance. With this in mind, we have optimised compliance audits with continuous monitoring and a digital platform for collecting and verifying documents,’ stresses Stephen Leguillon.
