Products used
Seyna Insurance
Industry
Wholesale
broker
Type of insurance
Health Insurance
The partnership behind the Success Story
Discover how April successfully launched a differentiating health offering in less than a month
The partner
April is a French insurance brokerage firm that provides insurance and risk management services to clients across a range of industries. Founded in 1991, the company has grown to become one of the largest brokers in France and one of the leading players in the European market.
Our challenges
Looking to develop new growth opportunities, April was looking to put together a new insurance program in order to...:
- Complement its health product line to differentiate itself.
- Strengthen its offering for its direct distribution and broker network.
- Specify product approaches by distribution channel.
- Propose responsible and non-responsible individual products.
“
Seyna is a partner that stands out for its responsiveness, attentiveness, and ability to understand market challenges; a partner with whom APRIL's teams enjoy working.
”
Our solution
- 2 custom individual health insurance products: 1 appeal product & 1 modular product.
- Seyna's actuarial, legal and data expertise.
- Recommendation of the risk carrier.
- Monitoring of the program's technical balance and handling of continuous adjustments.
Results achieved
- Product launched in under 4 weeks.
- Customized design in co-creation with April.
- Agility of the follow-up and reactivity of Seyna teams.
- Product ranked in the Top 5 on Lesfurets.com
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