Co-construction of customized products for the redesign of an individual health range

Created in 2010, SPVIE Assurances is a multi-dimensional brokerage group combining expertise, new technologies, proximity and entrepreneurial spirit.

SPVIE Assurances is a company that is open to its audiences (individuals, businesses and professionals), to its offering (personal and property & casualty insurance), to its businesses and to the world around it through its social and societal commitment.

From product design to distribution, from enrolment to claims management, the SPVIE Assurances group deploys all its capabilities and remains present in all areas, with a fully dematerialized and automated value chain. As a modern company, SPVIE Assurances Group has been doubling its sales every year for the past 3 years, placing it 4th among French wholesale brokers by 2020.

The SPVIE Assurances group is asserting its digital positioning, being the only player in the market to centralize its services and offer a broker CRM through its own IT subsidiary, Assurware.

From product design to distribution, from affiliation to reimbursement management, the SPVIE Assurances group deploys all its capabilities and remains present in all its sectors.  A fully dematerialized and automated value chain.

As a modern company, the SPVIE Assurances Group became the leading growth company in its market in 2016 (60%).

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The health insurance market is under pressure. Subject to ever-increasing price pressure and government regulations, insurance brokers in this sector find themselves obliged to innovate in order to remain profitable.

This is the background to the partnership between SPVIE Assurances and Seyna. The partnership between SPVIE Assurances and Seyna was bound to work... because first and foremost, they share a common history: entrepreneurship, a common DNA: technology and a common vision: innovation.

For 12 months, the SPVIE Assurances and Seyna teams worked together on an overhaul of individual health insurance products, which were gradually unveiled over the summer.

With a view to launching the new range before the start of the new school year in September, the broker was looking for a partner capable of bringing health insurance products to market quickly, while offering effective risk placement solutions.

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One of SPVIE Assurances' objectives was to complement their current ranges with Non-Responsible business, and above all to offer their broker partners a complete range targeting all profiles.

In a market where technical balances are difficult to achieve, and where access to capacity is becoming increasingly limited for brokers, Seyna proposed to support SPVIE as a risk operator.

Seyna has co-constructed the four insurance products and is responsible for ensuring their profitability. Several risk carriers are involved in this project, but Seyna is the sole contact for SPVIE Assurances. This centralizes production data and enables Seyna's technology to rapidly iterate on program profitability.

In particular, this reinforces Seyna's role with brokers, that of “operator” in the construction and monitoring of insurance programs, whether or not Seyna is the risk carrier.

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SPVIE Assurances has very strong ambitions in the individual health market. Over the past few months, our teams have been looking forward to the start of september with a revamped range of products that perfectly meets the needs of our broker partners and end-customers.

SPVIE Assurances is committed to working with trusted partners to offer the best possible services to its customers. To this end, SPVIE Assurances was looking for a new player among its insurance partners.

To differentiate itself, SPVIE Assurances naturally turned to Seyna. For Seyna, it's an opportunity to strengthen its footprint in the health insurance market. In just 2 years.

Seyna and SPVIE Assurance are committed to co-constructing innovative products and continuing the transformation of the health insurance market. There are big things in store for both entities over the next few years, and this is just the beginning...

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