Meet the Seynators - Client Performance: Driving profitability and efficiency

We are joined by Alice Bergeras (Client Profitability Manager), Debora Dobou (Profitability Actuary), Luc Hoarau (Audit Manager) and Stéphane Lalisse (Data Integration Manager) who share their perspectives on their daily work and the value they bring to Seyna's partners.

Recently created in February 2025, this division aims to optimise the performance of our broker clients' portfolios while helping Seyna to be the most efficient insurer for brokers.

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If a broker were to tell how your team helped him, what would he say?

Alice (Client Profitability Manager): Seyna's Client Performance team has enabled us to better manage our portfolio and improve our profitability, thereby creating a long-term partnership. Thanks to their detailed data analysis and regular audits, we have been able to identify optimisation levers, adjust our rates quickly and better control our risks.

Debora (Profitability Actuary): Their approach is not limited to providing figures: they transform the data into concrete, actionable strategic recommendations, helping us to make informed, impactful decisions to ensure the long-term profitability of our products and secure our production volumes

Stéphane (Data Integration Manager): As far as Data is concerned, Seyna is proving to be an insurer that is ahead of its time and knows how to be flexible. Indeed, contrary to industry practice, we can send them a raw extraction of our data without having to format it to their requirements.

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What challenges do you face on a daily basis?

Alice (Client Profitability Manager): The main challenge is to maintain a balance between profitability and customer satisfaction, while managing complex volumes of data. To achieve this, we have industrialised our processes, developed analysis tools and worked more closely with brokers to help them optimise their performance, without compromising service quality.

Stéphane (Data Integration Manager): On the data side, our aim is to recover broker data efficiently, integrate it as reliably as possible and minimise integration delays.

Debora (Profitability Actuary): On the performance side, the main challenge is to manage portfolios as effectively as possible. We proactively provide concrete solutions to improve the profitability of our customers' products while helping them to develop their sales.

‍Luc (Audit Manager): On the audit side, the main challenge is to ensure that delegated operations meet our expectations, without this being too painful for our brokers.

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In a few words, what is Seyna's added value?

Alice (Client Profitability Manager): Seyna is an insurer that works on a white label basis with brokers, which differs from traditional insurers who have their own products that they also distribute via their network. We work closely with brokers to build tailor-made insurance products in different verticals such as health, animal health, car affinity, rental risks or event cancellation.

Stéphane (Data Integration Manager): Seyna's strength lies in our flexibility and our ultra-fast response times. We're really there for the broker, working with him on a daily basis, which reduces delays and decision chains. We follow our customers from A to Z and are real business partners.

Debora (Profitability Actuary): Seyna develops a close relationship with its broker partners through our duty to advise. Our ambition is to accompany them in the development of their portfolio while controlling the risk on the different verticals in which we are present.

Luc (Audit Manager): I'd like to focus on the corporate culture. Seyna is a new player that wants to change things in the industry. We're a human-sized company of around 40 people, which means we're very flexible and responsive. We strive to be as responsive as possible to help our customers generate volume quickly while maintaining profitability to create long-term partnerships.

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How does your team work together effectively?

Alice (Client Profitability Manager): We have weekly team meetings that bring together the three teams (Actuarial, Data, Compliance), and they are quite information dense. This gives us visibility of each team's objectives and progress, which is extremely powerful for understanding current initiatives.

Debora (Profitability Actuary): We also share information on more operational issues that each team is dealing with at any given time. This ensures that information is shared when someone might not be aware of certain details.

Luc (Audit Manager): Our strength lies in proactivity, communication and everyone's desire to get involved and make life easier for their colleagues. We have a weekly meeting where we discuss and share our news so that we all have the same level of information about the challenges facing each team.

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How does this affect your efficiency as an insurer?

Stéphane (Data Integration Manager):  At Seyna, we work as a team from start to finish on each project, rather than in isolation. Each member is involved when his or her expertise is needed: Luc for his knowledge of brokers, Debora for her actuarial skills, and me for the data. We consult each other constantly, which creates a real chain of collaboration. This approach has a considerable impact on what the team members have experienced in the past, and you can see it on every file.

Alice (Client Profitability Manager): In our sector, where the complexity of risks and products is high, we have found a valuable balance between asynchronous and synchronous communication. Asynchronous communication is effective for day-to-day work and for getting on with our respective tasks without too many interruptions. But for complex or strategic issues, there's no substitute for a meeting with the right people around the table. These moments of direct exchange are irreplaceable when it comes to solving multidimensional problems linked to a portfolio or a broker.

Luc (Audit Manager): What I find particularly effective at Seyna is our ability to know when to switch from one mode to another. We use asynchronous meetings for preparation and follow-up, but we don't hesitate to quickly organise a meeting when we feel that the combined expertise of the team is needed to unblock a situation. This efficiency in our communication is one of the great advantages of our size and corporate culture. Our brokers feel it too: they know they can count on our collective responsiveness when a situation calls for it, while benefiting from structured, documented monitoring on a daily basis.

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What do you enjoy most about your job?

Debora (Profitability Actuary): The direct impact we can have on customers as individuals is the first aspect that stands out. The second is the teams, because we're surrounded by people who really know their stuff. I feel that I learn from my colleagues and partner brokers every day. This has a direct impact on the performance of the programmes, thanks to the quality of the decisions taken collectively.

Alice (Client Profitability Manager): The impact we have at Seyna is enormous. In a company of 40 people, no one is hidden away, everyone has an impact and a value. The relationship with external customers is therefore really great: to be able to work hand in hand with them and understand their needs, to commit to both the business side and the profitability side. And there's also a huge amount of diversity in the actuarial work depending on the type of risk, which is very rewarding for the team.

Luc (Audit Manager): The autonomy we are given and the freedom of action we have is very important at Seyna. This allows us to have a direct impact on the performance of the brokers we support. In large companies, processes are well established, but at Seyna, if a process doesn't exist, you can create it. It's fantastic.

Stéphane (Data Integration Manager): The working environment is extremely transparent, whether it's with team members or customer brokers. You feel good and you're not afraid to take the initiative. At the same time, Seyna is constantly evolving and never sticks to one step. Everything is in motion and pushes us to excel.
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What does the future hold for the Client Performance team?

Alice (Client Profitability Manager): We want to maintain the synergy between the teams, continue to provide broker customers with better support for their business, and enable them to manage their portfolios more effectively. We want to give them a clearer vision of portfolio management and continue on this trajectory while improving further. As we grow, our aim is to industrialise our processes as much as possible, so that over time we can increase the level of support we provide to each broker.

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