Horizon 2027: Seyna reveals its strategy
Following its expansion into health insurance, its deployment of underwriting and management software, the opening of activities in the EU zone, and the achievement of two million final policyholders, Seyna is clarifying its strategy for 2027. Seyna will simplify its positioning and invest in its unique value proposition as a specialist insurer for brokers.
PARIS - 19th December 2024,
On the strength of its experience with more than 100 brokers, Seyna announces its strategic positioning for 2025-2026: to be the best performing insurer for brokers. Seyna will focus all of its existing technology assets, new investments and team on a single goal: to create more value as an insurer for a broker distributing Seyna's white label products.
Technology enabling the insurer to deliver the best experience to brokers
Seyna has invested heavily in its technology, which enables it to create and optimise tailor-made insurance products, as well as providing subscription paths and management tools. Seyna has announced that, by 2025, it will focus exclusively on the insurance model. In practice, this means that Seyna's technology is now reserved for brokers as part of their insurance partnership with Seyna.
Stephen Leguillon, CEO of Seyna explains:
‘While our individual solutions are used by many of the market's leading brokers, our offering lacked clarity. We are going to put all our resources behind a single model, that of insurer. The impact is greater when Seyna is both the insurer and the technology provider, because a real virtuous loop is put in place. We are able to offer better insurance products thanks to data, product modifications are quicker, costs are reduced and brokers see their performance increase. All our future investments will go in this direction’.
As part of its partnership with the insurer Seyna, a broker has the following technology at its disposal:
Seyna Analytics: a unique solution that makes actuarial analyses accessible to brokers. Thanks to an intuitive interface, brokers can access key information on their portfolios and proactively identify optimisation levers.
Seyna Bordereaux: The broker submits his monthly report, simply by exporting his contracts and claims data from his own tools, and Seyna takes care of the transformation - no more complicated slip formats!
For brokers wishing to launch a new Life Accident Guarantee, Individual Health and Animal Health business, Seyna offers an all-in-one solution:
- Insurance product design
- Risk-carrying
- Underwriting technology and sales support tools, integrating this insurance product
- Contract management software
- Pre-established integration with third-party managers
At the same time, Seyna is continuing to invest in its internal operations to create better insurance products, with lower insurer costs and better risk control despite the delegated model. For the broker, this guarantees more frequent iterations on the product and more advantageous prices.
To date, Seyna manages 120 insurance products, all unique and white-label, across 7 verticals (Individual Health, Breakdown, Theft, Cancellation, etc.). Seyna's technology focuses on automating the life cycle of an insurance product:
- Creation of the product,
- provision of contractual documents,
- pricing systems,
- integration of external docket data,
- automated accounting and reinsurance flows,
- automated monthly profitability analysis,
- automated recommendations for product improvements,
- and finally, rapid production roll-out of new product versions.
A team dedicated to broker performance
The insurance expertise of Seyna's teams is acclaimed by Seyna's client brokers. Reactive and expert, Seyna's sales, pricing and legal teams support brokers in the tailor-made design and launch of their insurance products.
Frédéric Guez, Chairman of Assurea, part of the Meilleur Taux group, explains:
‘Seyna's understanding of the brokerage business and the availability and support of its teams make it an agile and efficient player with whom we are working closely to build our future business’.
Seyna is strengthening its commitment to brokers by creating a Client Performance team. Its mission is to support brokers in the monitoring and continuous improvement of their products. This team includes :
- An actuarial department: monitoring and optimising insurance products with a team of experienced actuaries.
- A data infrastructure and team: simplifying the integration of slips in all formats.
- An audit department: support for best practice, regulatory compliance and the fight against fraud.
An insurer specialising in brokerage, boosted by technology
By 2025, Seyna will be exclusively dedicated to its role as an insurer. When Seyna is both the insurer and the technology provider, a real virtuous loop is created: better insurance products thanks to data, faster product modifications, lower costs. This is what enables brokers to increase the performance of their programmes.
